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Difficulties facing the development of lighting accessories business development needs of the brand break through

    Town of Dongguan Exhibition Fair lights lighting accessories boss Ma Yong some loss. Recently he told reporters that his client consulted few booths, and accessories industry,booster cables raw material prices prevailing, extensive production, vicious competition situation, so that his business feeling the pressure.

    The latest statistics show that in the next 5 years,battery clip annual output value of China's lighting industry will maintain a growth rate of over 20% of this growth will inevitably bring considerable profits lighting accessories industry. But the reporter in the town lights Fair learned that, despite the upstream business market prospects,tow rope but as a downstream lighting accessories company, is currently facing an unprecedented development difficulties.

    Price war is still the main means of competition.

    Second, ratchet tie dowm in the ancient town along the town into the industrial area to carry special plastic sheet plants, specifically provide for the lighting, "acrylic" plastic sheet. Relevant staff revealed that the newly established special carrying more than a year, against the biggest competitors means that the "price war."

    "Of course, in addition to price, we also focus on quality." Carry special staff of the phrase, press the same area in the other booth accessories heard. Currently, lighting accessories for most enterprises, the face of rising raw material cost pressures brought about by the 'price war' has become the main means of competition.

    According to industry insiders, lighting accessories are engaged in the production of enterprises, mainly in Guangdong, Zhejiang, Shanghai, Jiangsu and other places, among which the most concentrated, Guzhen Town, Guangdong Province. Lighting accessories business point of view from the product line, mainly metal, glass, wood, cloth, crystal, and a dozen, but the production of professional products for the lighting accessories manufacturers rarely, most comprehensive services to other industries. One reason is that the overall output value of light industry, small, the other is the lighting industry, low-tech, cut-throat competition have led to more companies to explore other areas.

    Several companies racing to grab profits PCT money.

    "Cost pressures from rising raw materials is quite large, the profits of the money for a few determined, and accessories business is rushing to sell." Accessories, a buyer from Jiangmen told reporters that the accessories business now faces development of confusion, In addition to raw material prices, but also include price competition, the land rising labor costs, poor marketing, lack of brand awareness, technology keep up with trends and so on.

    Data show that this year, the materials in China has been in a rising trend in the production of raw materials for the accessories is no exception, all kinds of metal materials prices rose in varying degrees, such as the copper price from 1-2 million in 2003 / t, rose to 6-8 this year yuan / ton.

    "But the prices of products and accessories business is not up much, resulting in reduced profits, development difficulties." Guzhen Town, glass crystal lighting accessories company official said, one only a few crystal beads accessories PCT money profits, glass, plastic accessories profit is less, but there are still many parts enterprises win "badly beaten." Lighting accessories business profitability, the follow-up of the enterprise management, product development, market development, brand building.

    Scale enterprises seeking to "brand break through."

    Some of the larger parts enterprises have begun plans to brand building, from the "embattled" break out of the predicament. Igor from Foshan Electric Manufacturing Co., Ltd. relevant sources, after years of capital, technology accumulation, the aim now is to create lighting accessories industry brands.

    Have the layout of the brand, as well as Kindley, source Xin, Kaidi good, gold crystal glass, and other ancillary businesses. These companies in the industry through a period of growth, has accumulated a certain reputation, they increase investment in brand building, to attract talent to join, innovation and so on, easier to implement than other companies "brand break through."

    However, most SMEs are dominant share, brand building seems out of reach. "Accessory brand companies do, very difficult." Carry special plastic sheet related sources, the current lighting accessories industry is almost no brand, one is limited profit margins, investment in brand building, and the most important thing is to create awareness of business owners lack the brand.

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