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Dell's green business: environmental technology companies to King

    May 12, in order to fulfill its earlier proposal of "proper handling of electronic waste," the global policy,booster cables Dell, Round Rock, Texas City in the United States banned the export of electronic waste to developing countries, making this the world's first commitment to computer manufacturers.

    Over the years,battery clip about the proper handling of electronic waste has been a major PC makers attach great importance to the link. Among them, the Dell chairman Michael Dell is more in the World Environment Day 2007, a clear commitment in environmental protection - announced that Dell will strive to become "the planet's most environmentally friendly technology company."

    "Environmental protection is the responsibility of every citizen of a planet,tow rope whether you are organizations or individuals, each person should actively carry out this responsibility." Global vice president of Dell Greater China president of Min Adams to the "Business Weekly" said,ratchet tie dowm "our actions should not come to a halt because of the economic downturn. regardless of how the economic situation changes, Dell is committed to being 'the most green IT companies' commitment to and investment in environmental protection for the corresponding long-term development strategy will not change. "

    Dell's efforts in environmental protection but also in exchange for a good report card. 2009 TBR U.S. market research firm first "corporate sustainability index benchmark report" on computer hardware, software, professional services and network and communications field 40 companies to assess the environmental project, Dell achieved 317.9 points British Telecom to higher than second best score of 52 points topped the list. Meanwhile, a new study in the GreenFactor report, Dell was named the most environmentally friendly technology brand.

    In fact, the "Green IT" concept has long been proposed, but the computer manufacturer to make environmental implanted into the overall production of the product nearly four years just about to do. "Initially, PC industry on the 'green IT' response is to promote the concept of more." Research Center of CCID Consulting, deputy general manager of the computer industry Chronicles tell the "Business Weekly", "promoting 'Green IT' initial driving force for development, one advocate the green and made by Governments, the second is the computer industry chain from upstream of the green innovations, their machine is located in the downstream industry chain manufacturers considerable influence. "

    Scientists and environmentalists called for, more and more countries are aware of: computer components, toxic substances in the user will not only increase the incidence of cancer, and its use in carbon dioxide emissions is almost equal to the aviation industry. Thus, requiring electronics manufacturers packaging materials and some non-toxic internal components, such as reducing energy consumption and low radiation have introduced green ordering. One of the most typical of the EU Parliament and EU Council January 27, 2003 by the "ordering of Hazardous Substances" (referred to as RoHS). The directive requires from 1 July 2006 onwards, put to the EU market of new electrical and electronic equipment products, restrict the use of lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls (PBB) and polybrominated diphenyl ethers (PBDE ) and other 6 kinds of harmful substances. In 2004, China Ministry of Information Industry also introduced the "Electronic Information Product Pollution Control Regulations", the content and RoHS is similar to requiring all March 1, 2007 after the sale of electronic products in China, marked on RoHS related information.

    As public concern about the PC giant project, Dell announced in 2005, the "use of chemicals policy" on the proposed: to advance the use of carefully chosen products related substances in products to reduce or eliminate material impact on the environment use. RoHS 6 requirements are also included in chemical products in this list.

    However, the process of achieving environmental goals not as simple as playing into the empty net. The end of 2006, Dell made plans to phase out by 2009 of all brominated flame retardants (BFR) and polyvinyl chloride (PVC (6800,10.00,0.15%)) in the product use. But this year in April, due to the lack of alternative market environmentally friendly materials, Dell decided to extend the full removal of the PVC and BFR product period, temporarily only to minimize the use of these two chemicals. Dell stressed that the company continues to look for brominated flame retardants and PVC alternative, any alternative materials without affecting the product performance must be the premise of reducing the impact on health and the environment, once a suitable alternative materials, there will be new products as soon as possible alternative materials to replace the use of BFRs, PVC, and the circuit board used in the TBBP-A.
    Links for raw materials, to the introduction of mandatory uniform global standards and the implementation period, but for the "Green IT" in the proper meaning of the other problems - energy, it is difficult to crown a similar mandatory. Although as early as 1992, EPA introduced the name "Energy Star" energy-saving identification system for goods, and in 2008 the situation will be complicated computer workload also included in the standard among server. China Environmental Protection Industry Association, October 20, 2005 also introduced to the industry of the Chinese IT industry, "Green Star", but Chronicles said, "These are the energy certification of their respective governments, does not have coercive power, in view of this situation, saving as 'green IT' in one of the greatest difficulties. "

    Implementation of the enterprise's head, behind the energy-saving products also means that changes in cost and competitiveness. Such as computer manufacturers to achieve a comprehensive energy conservation, research and development, production and other aspects of the cost of inputs is bound to transfer to the final price of the product - the computer industry standard in extreme, if a manufacturer for the pursuit of higher energy efficiency, resulting in the final cost with other brands too obvious price difference, the price consumers will touch a sensitive nerve.

    In this regard, Dell Director of Corporate Communications Hong Zhou Yue said: "First, the development and production of environmentally friendly products does not mean that will increase the cost of products; second, one-time cost of buying products, but it can bring long-term business to save operating costs, so for them is the best reward. "But how willing consumers still seem to pay for environmental costs. Intel reports a study in 2006 found that 80% of the PC business has never been their purchase of energy efficiency audits, only 29% of companies willing to invest in energy efficiency can purchase PC. For 5000 in a survey of U.S. adults, only 12% of respondents willing to pay attention to low energy consumption and environmentally friendly products or pay higher prices.

    Although the general trend of energy saving, but to change consumer behavior, require a fairly long and complex process, which naturally also determines the PC manufacturing industry, a long and complicated road to energy conservation. In this regard, Dell's strategy to develop energy-saving products, which not only in the product design process by adding the elements of energy saving, but also in the production process to achieve reduced energy consumption.

    Dell's sense of smell is sensitive, and now the entire electronics industry are beginning to do so. "Since 2006, computer manufacturers have put energy efficiency as a machine design and production highlights. The one hand, reflects the product differentiation, on the one hand is follow the global trend of energy saving." Chronicles said. June 13, 2007, the World Wildlife Fund, the U.S. Environmental Protection Agency as well as Dell, Intel, HP and other companies jointly formed a "Save the climate computer industry community" to promote desktops, laptops and servers to further save energy.

    If Dell's early "green" action is also largely reflected in the upstream chip supplier of choice, then, it has begun a more systematic effort to establish the technical program.

    October 2006, Michael Dell, Oracle, in the year and the new global e-commerce Technology Conference (OracleWorld), stressed: "We estimate that if the Dell OptiPlex business desktop in the latest machine technology in the implantable EnergySmart reach our 2005 sold each year among the desktop, saving enough energy to supply 1.5 million U.S. households a year of energy consumption. "

    EnergySmart the original definition is intelligent power management system, the latest in Dell EnergySmart Web sites, it has expanded the definition of energy associated with the best hardware and software technologies to provide professional services for energy optimization and configuration tools, as well as authoritative organizations to promote innovative energy-saving products in the future.

    Up to now, EnergySmart technology has been applied to all Dell brand products, including desktops, notebooks, servers, storage networking, monitoring equipment and peripherals, including, desktop and notebook computers through the use of technology can save 95% EnergySmart energy consumption. The end of 2009, Dell notebooks will be changed all the LED screen, CCFL technology for more than the effect of energy saving.

    Advice to a survey by Gartner, IT industry has been cent of global carbon emissions 2% of total emissions, including emissions due to production and operations account for most of the carbon. Dell October 12, 2007 announced that it will become the first major computer makers in the global implementation of "carbon neutral" company, the objective has been in August 7, 2008, more than 5 months ahead of schedule to achieve . April 2008, Austin, Texas Dell's global headquarters campus all use the green energy. As of June this year, Dell has achieved its 26% of global electricity needs from renewable energy sources,

    However, the cost of green energy than conventional energy is also the subject of Dell can not be avoided. Zhou Yue Xiang said: "The use of green electricity is part of the overall operation of the company, if only from an increase in the cost calculated is not comprehensive, should the environmental effects arising from its point of view, because the use of green energy companies can not just itself, to our partners to achieve cost savings, reduce carbon emissions, and ultimately benefit our customers and communities. "

    In fact, Dell will extend the scope of benefit to the consumer energy stage. In early 2007, Dell made "for me to plant a tree" program, that is, consumers use the computer to compensate for carbon emissions after the harm to the environment, commitment to each sell a Dell laptop, Dell will donate $ 2 for tree planting, each selling a desktop computer has donated $ 6. Since then, Dell has also filed a "plant a tree for me" plan, "Enterprise Edition", that Dell Dell customers can donate to the forest green bodies, planting sustainable forests, to eliminate the use of IT products generated the environmental impact of greenhouse gases. Last year, in response to the "Green Olympics", Beijing green-building support, Dell donated 100 million yuan in Beijing Mentougou area planted Dell recognized forest enterprises.

    Dell forest conservation is also reflected in the streamlining of the packaging materials. The company announced late last year in the next four years to improve its global product packaging. The project will reduce the desktop and laptop by about 10% of the packaging material, an increase of 40% of the shock pad and fold the packaging material can support, and to ensure that by 2012, achieve 75% recyclable packaging components. Reduce the volume of packaging products also means a reduction in the logistics of warehousing, transportation costs will be reduced. According to calculations, this improvement in the next 4 years, Dell will save more than 8 million U.S. dollars in costs and a decrease of approximately 9 million kilograms packaging materials, which will help protect more than 150,000 trees.

    In fact, the Dell also with their suppliers to maintain a close channel "green" interaction. Since June 2007, the Dell asked its major suppliers listed in the quarterly business report carbon dioxide emissions data. Yue-Xiang Zhou told reporters: "We demand that China's logistics providers work for Dell, it must also meet the Euro Ⅲ emission standard of transport vehicles, through the optimization of transport routes to reduce vehicle running time."

    June 2006, Dell announced its offer in the U.S. "free personal e-waste recycling" services to promote to the world. The work in China is beginning in November 2006, Chinese consumers can call Dell's free recycling hotline staff will come to receive. All the materials recovered from the Dell professional service providers commissioned by national environmental laws and regulations and to handle Dell's global standards.

    "As we all know, non-toxic electronic waste disposal costs high, some foreign government enforcement measures, are generally the product end-users pay." Chronicles said, "and Dell's free services, and cooperation to their own have brought the cost of commercial pressure. "Dell said, as many collectors to sell the final product is very limited income, enough to support them in dealing with all the costs of waste electronic products, Dell will also give some subsidies.
    Over the past more than two years, to allow more access to environmentally friendly processing of electronic waste, Dell has started preaching in various cities in the country to promote the recycling of waste products, called on consumers not to sell the electronic waste for a small profit, or computer been no formal dismantling, releasing large amounts of toxic gases will be returned to consumers in various forms around.

    Up to now, Dell free computer recycling program has raised more than two years, Dell said it recovered in the world has 125 million kilograms of electronic waste.

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